Motherswork Gives Back

Motherswork takes great pride in the reputation it has built in the premium mother and baby industry in Singapore and will continue this leadership role by giving back to the community.

"We live in a world where we meet happy loving parents everyday who could afford the very best for their babies. But let us not forget those mothers and babies who are less fortunate. We must do our part to give back to the community in which we do business."
- Sharon Wong, Founder and CEO of motherswork

The motherswork gives back program started in 2009. The team often organizes events in the stores to create awareness and raise funds for various charities. Some of the charities we have worked with are:

Ahuva Good Shepherd, Marymount Center for women and children, a nurturing and safe residential care to girls aged between 4 and 16 years old from single parents families or families experiencing marital discord;

Good Shepherd Centre, a crisis shelter where teenagers, women, mothers and their children as well as foreign domestic workers can rebuild their lives after domestic violence & abuse;

Singapore Children’s Cancer Foundation, where we worked with Bugaboo to auction a limited edition stroller to raise funds;

Bethel School for Blind children in Beijing, a dedicated organisation that supports China's blind and visually impaired orphaned population and

Singapore Children Society, a charity that protects and nurtures children and youth of all races and religions.


In support of SCWO's Gift of Giving Campaign, motherswork donated 20% of all revenue raised from Little Rei brand during the month of November 2021. "I would like to be that woman who is there for other women, that woman who recognizes the needs of other women and providing a platform for them to lift up so we can all soar higher together. SCWO's inaugural gift of giving and project awesome resonates deeply with me as we need girls to dream big and those who dream will become women who impact our society." - Sharon

- Singapore Council of Women's Organisations Gift of Giving Campaign

On 20 August 2011, Motherswork hosted a private party at its flagship store for the launch of 'Bugaboo Meets Missoni' limited edition strollers. At the event, an exclusive Bugaboo Stroller designed by Bas Koster, with only 10 pieces produced globally, was put up for bidding. Motherswork donated the sales proceeds of $4,000 to CCF Children's Cancer Foundation.
- Children's Cancer Foundation October Tribute

In 2015, “Motherswork Gives Back” Program expanded to supporting new local Singaporean baby businesses. “Over the last 18 years, we’ve grown alongside an ambitious band of parents who have now become business owners and respected entrepreneurs in their fields. Staying true to our founding principle, we want to continue our partnership with these parents by providing a platform for them to showcase and grow their businesses right here at Motherswork,” says Sharon Wong.
- At Motherswork, corporate giving starts from the top

The motherswork giving tree program is an initiative launched in 2016 that brings all of us together to help spread joy of the season and make more Christmas wishes come true.

The giving tree is an initiative by Timothy Wong, our founder’s son. Since he was little, Tim and his sisters would keep their most wanted presents from their Christmas and Birthday stash of presents (limited to 3) and donate the rest. As they grew older, they get lesser presents hence lesser to give. So he thought it would be a good idea if he can get more people to give.
- Giving Tree

To celebrate the 20th anniversary, motherswork gives back launched ‘empowering entrepreneurs’ program. “If you are willing and able and passionate about being your own boss we will share our retail experience,” say Sharon. “We also launched a new concept, motherswork express in China for mothers and parents who are inspired to be retailers as part of the motherswork family.”
- Franchising with Motherswork

Sharon also volunteers as a mentor at CRIB society, a social enterprise that aims to empower women to become successful entrepreneurs.


Splash at Safra

7 Sept 2018

Giving Tree


Tree Lighting

8 Dec 2012